Accell Dealer Show

For Accel Western Europe, we produced a two-day dealer show with around 200 attendees each day. In a setup reminiscent of a compact trade fair, various bicycle brands and dealers had the opportunity to present their latest projects, innovations, and collections to visitors.

In addition to using two spacious event halls, we set up a heated and cozily decorated arcade tent as the beating heart for catering and informal meetings. The halls were furnished with custom stands, stylish lighting, and comfortable furniture to fully support the brand experience.

The culinary offering was an experience in itself. The day began with an extensive breakfast buffet featuring yogurt, granola, mini pastries, and healthy crackers. For lunch, we served options including tomato soup, vegetable curry, and beef chili con carne. Breaks were filled with muffins, wraps, and toasted sandwiches, and the day concluded with a surprising street food moment featuring pulled pork nachos, fish burgers, and pork cheek stew.

A professional team of hostesses and additional crew ensured a smooth welcome and personalized guidance. For two days, Accel guaranteed inspiration, networking, and an unforgettable total experience.